Is SEO the right marketing strategy for me?
This is an important question for any business before investing in SEO marketing. The answer is usually YES for most businesses who sell a service or a product that consumers search on the internet. With the ever increasing adoption of digital media, traditional marketing strategies, such as, newpaper ads, print mail, telemarketing, are on a decline. For a fraction of the cost of traditional marketing, you can launch and maintain a successful online presence and capture new leads and customers.
We believe, and our clients agree, that SEO is and should be an integral part of your business marketing strategy. And they all agree because SEO is a numbers game. Consider the chart below:
% of traffic by page in Google
- Page 1 – 89.7%
- Page 2 – 4.3%
- Page 3 – 2.4%
- Page 4 or more –
% of traffic by position rank on page 1 of Google
- Rank 1 – 42.3%
- Rank 2 – 11.9%
- Rank 3 – 8.5%
- Rank 4 – 6.1%
- Rank 5 or more (on page 1) –
It is a fact that people search for products or services on the internet
If you are not in Page 1, 90% of people are NOT seeing your website
If you are on page 1, expect a certain number of people to click on your site, and hence you should see conversion (conversion rate will vary based on product, service, geography, etc)
If your revenue from one coverted client (BENEFIT) is more than your cost of SEO to acquire the client (Cost), then why woudn’t SEO be the right marketing strategy for you?
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